Graphics & Web Design with J. Vair Anderson Jewellers
While working at J. Vair Anderson Jewellers, I supported the team with a range of daily tasks, including designing in-store signage. I also played a key role in creating large-format prints such as billboards and vehicle wraps to enhance the brand’s visibility. Additionally, I had the opportunity to collaborate with experts at Rolex to develop their website, ensuring it met the prestigious standards set by the brand
Chuckwagon tarp design created for J. Vair Anderson Jewellers for their sponsored racer at the 2022 Calgary Stampede.
J. Vair Anderson Jewellers acquired an armored truck for promotional use, and I was responsible for designing all the decals—including the front grille—and collaborated with the printers to complete the vehicle branding.
This is a design I created for J. Vair Anderson Jewellers, showcasing IsabelleFa Jewellery for a feature in Vogue magazine.
An elegant design featuring Mikimoto pearls, I created for a striking billboard at the Calgary Polo Club—blending timeless luxury with the prestige of the sport.
Print Production and Video Editing with YOU-EQ Global
During my time at You-EQ Global Inc., I collaborated closely with producers, the CEO, and management teams to design and produce emotional intelligence card games. This involved working alongside printers to ensure the final product met the highest standards and effectively conveyed the intended emotional insights.”
I was actively involved in the production of multiple card decks designed for emotional intelligence education. My role included collaborating with the design and content teams to ensure the cards were not only visually engaging but also aligned with the educational objectives. I helped with the design process, reviewed content, and worked with printers to ensure the final product was of the highest quality, effectively supporting emotional intelligence learning.
I worked closely with the CEO at You-EQ Global Inc. to help establish and develop additional brands aimed at reaching diverse audiences. This banner was created for the Women Influencing Brilliance Facebook Page. Through targeted design and branding, we were able to expand the reach and impact of emotional intelligence education, ensuring that the content was accessible and engaging for all.
At You-EQ, I was responsible for producing all content for the card decks, from designing the images on the front and back to creating the cases that housed the decks.
As the You-EQ brand expanded, it introduced a new line, SuperBrews, featuring natural teas. I contributed to the creation of a banner for their YouTube channel to promote the new line.
The Home Improvement Warehouse Ltd. Marketing Directing
As Creative Director at the Home Improvement Warehouse, I played a key role in supporting the team with a variety of tasks. I assisted with the design and printing of in-store signage to enhance the shopping experience and improve brand visibility. Additionally, I led the development of the company’s website, ensuring it was user-friendly and aligned with the brand’s identity. I also took professional photos of all stock, creating high-quality visual content for both the website and marketing materials. To drive traffic into the store, I developed targeted marketing strategies that helped engage customers and increase foot traffic.
SAIT Athletics & Recreation Group
At SAIT Athletics and Recreation, I created animations to be displayed on the jumbotron during live gameplay. I also contributed to the production of their annual banquet video and assisted with various photography sessions to capture key moments.
